Build a Real Amazon Wholesale Business from Scratch

A beginner-to-advanced masterclass that walks you through every step — legal setup, supplier sourcing, product research, FBA logistics, and automation — so you're running a profitable, scalable wholesale operation built on repeatable systems, not guesswork.

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"I'll never tell you this is easy — but I will show you exactly how it's done, step by step, with real tools and no shortcuts skipped."

— Timothy Atunnise

What you'll learn

What you'll be able to do

Set up a fully legal Amazon wholesale business — LLC, EIN, resale certificate, Seller Central account, and business banking — ready to source and sell.
Find, verify, and build lasting relationships with authorized brand distributors and manufacturers using proven outreach scripts, negotiation frameworks, and purchase order systems.
Research and validate wholesale products using Keepa, SellerAmp, and Helium 10 to identify high-demand, profitable ASINs with strong ROI before spending a dollar on inventory.
Master FBA logistics end-to-end: prep, labeling, shipment creation, inventory forecasting, and replenishment cycles that keep you in stock and ranked.
Automate and delegate operations using SOPs, supplier CRMs, repricing tools, AI workflows, and virtual assistants so the business runs without you in the daily details.
Build a scalable, sellable wholesale business with clean financials, exclusive supplier agreements, and a documented exit strategy valued on repeatable cash flow.

How it works

A school that adapts to you

This isn't a set of static videos. Every lesson is generated live and tuned to where you actually are.

We learn your level

A quick placement check tailors your starting point so you're never bored or lost.

Lessons adapt as you go

Each lesson is written for your pace and your goal, adjusting as your skills grow.

Your AI coach keeps you moving

Checkpoints, feedback, and gentle nudges turn progress into a real result.

The curriculum

What's inside your school

12 modules · 75 lessons

Amazon Wholesale Foundations & Legal Setup

Build the legal, financial, and mindset foundation for a compliant, professional Amazon wholesale business before spending a dollar on inventory.

1.1The Wholesale Business Model ExplainedIncluded
1.2Forming Your LLC & Obtaining Your EINIncluded
1.3Resale Certificates, Licensing & InsuranceIncluded
1.4Business Banking, Startup Capital & BudgetingIncluded
1.5Funding Options for Wholesale BeginnersIncluded
1.6Setting Up & Configuring Your Seller Central AccountIncluded
1.7Amazon Compliance, Account Health & Policy EssentialsIncluded

Supplier Discovery & Outreach

Build a repeatable system for finding, vetting, and approaching authorized brand distributors and manufacturers who will approve your account.

2.1The Supplier Ecosystem: Manufacturers vs. DistributorsIncluded
2.2Finding Legitimate Wholesale SuppliersIncluded
2.3Verifying Supplier Legitimacy & Brand AuthorizationIncluded
2.4Cold Outreach: Email Scripts & Phone Scripts That WorkIncluded
2.5Completing Wholesale Applications & Getting ApprovedIncluded
2.6Handling Rejections & Following Up StrategicallyIncluded
2.7Negotiating Pricing, Terms & Purchase OrdersIncluded
2.8Building Long-Term Supplier RelationshipsIncluded

Product Research & Profitability Analysis

Identify high-demand, low-competition wholesale products with verified profitability before committing any purchase order funds.

3.1Wholesale Product Research FundamentalsIncluded
3.2Reading BSR, Demand & Competition SignalsIncluded
3.3Winning the Featured Offer: Rules & StrategyIncluded
3.4Mastering Keepa for Wholesale ResearchIncluded
3.5Using SellerAmp & Helium 10 for ASIN AnalysisIncluded
3.6AI-Assisted Catalog Scanning & Niche ResearchIncluded
3.7Restrictions, Ungating & Brand AuthorizationIncluded
3.8Profitability Calculators: ROI, Margins & Amazon FeesIncluded
3.9Making the Purchase Decision: Go or No-Go FrameworkIncluded

FBA Logistics: Prep, Shipping & Inventory Management

Master the end-to-end FBA process — from product preparation to shipment creation — so inventory arrives correctly and stays ranked.

4.1FBA vs. FBM: Choosing the Right Fulfillment ModelIncluded
4.2FBA Product Prep Requirements & LabelingIncluded
4.3Creating FBA Shipments in Seller CentralIncluded
4.4Working with Prep CentersIncluded
4.5Inventory Forecasting & Replenishment CyclesIncluded
4.6Managing Stranded, Unfulfillable & Lost InventoryIncluded
4.7Returns Management & Customer Service StandardsIncluded

Pricing Strategy, Repricing & Advertising

Maximize revenue and Buy Box share through smart pricing strategies, automated repricers, and targeted Amazon advertising.

5.1Wholesale Pricing Strategy & Competitive PositioningIncluded
5.2Automated Repricing Tools: Setup & RulesIncluded
5.3Amazon PPC Fundamentals for Wholesale SellersIncluded
5.4Understanding ACOS & TACOS BenchmarksIncluded
5.5Optimizing & Scaling Winning Ad CampaignsIncluded

Account Health, Risk Management & Compliance

Protect your seller account with proactive compliance habits, performance monitoring, and a rapid-response plan for policy issues.

6.1Understanding Amazon's Account Health DashboardIncluded
6.2Intellectual Property, Authenticity & Brand ComplaintsIncluded
6.3Writing Effective Plans of ActionIncluded
6.4Proactive Risk Prevention SystemsIncluded
6.5Staying Current with Amazon Policy ChangesIncluded

Financial Management, Bookkeeping & Cash Flow

Build the financial infrastructure that keeps your wholesale business profitable, fundable, and audit-ready at every stage of growth.

7.1Setting Up Wholesale Bookkeeping from Day OneIncluded
7.2Understanding Your Amazon Settlement ReportsIncluded
7.3Cash Flow Management for Inventory BusinessesIncluded
7.4Key Financial Metrics: Gross Margin, ROI & VelocityIncluded
7.5Tax Obligations for Amazon Wholesale SellersIncluded
7.6Financial Reporting & Investor-Ready StatementsIncluded

SOPs, Automation & AI Workflows

Systematize every repeatable task in your wholesale business so operations run consistently with or without your direct involvement.

8.1What Are SOPs and Why Every Wholesale Business Needs ThemIncluded
8.2Writing Your First SOPs: Research, Ordering & PrepIncluded
8.3Supplier CRM: Tracking Contacts, Orders & RelationshipsIncluded
8.4Automating Routine Tasks with AI ToolsIncluded
8.5Building Custom Dashboards for Business VisibilityIncluded
8.6Integrating Repricing, Inventory & Accounting SoftwareIncluded

Hiring, Managing & Leading a Virtual Team

Recruit, train, and manage virtual assistants and remote team members who execute your SOPs so you can focus on growth.

9.1When & What to Delegate FirstIncluded
9.2Finding & Hiring Qualified Virtual AssistantsIncluded
9.3Onboarding, Training & Managing Remote Team MembersIncluded
9.4Building a Performance Management SystemIncluded
9.5Scaling Your Team as the Business GrowsIncluded

Scaling: Exclusive Agreements, New Categories & International Expansion

Accelerate growth by locking in exclusive supplier deals, expanding your catalog strategically, and entering international Amazon marketplaces.

10.1Securing Exclusive or Preferred Supplier AgreementsIncluded
10.2Expanding Into New Product Categories & NichesIncluded
10.3Adding New Wholesale Suppliers at ScaleIncluded
10.4Introduction to International Amazon MarketplacesIncluded
10.5Global Supplier Sourcing & Import LogisticsIncluded

Business Valuation, Exit Planning & Wealth Strategy

Build a business that is worth buying — with clean financials, documented systems, and a planned exit that maximizes your payout.

11.1How Amazon Wholesale Businesses Are ValuedIncluded
11.2Preparing Your Business for Sale or InvestmentIncluded
11.3Exclusive Supplier Agreements as Valuation MultipliersIncluded
11.4Working with Amazon Business Brokers & AggregatorsIncluded
11.5Reinvestment, Wealth Building & Long-Term StrategyIncluded

Day Launch Roadmap, Capstone & Next Steps

Execute a structured 90-day launch plan, complete a full business-launch capstone, and build a personalized roadmap for continued growth.

12.1Your 90-Day Amazon Wholesale Launch RoadmapIncluded
12.2Days 1–30: Legal, Banking & First Supplier OutreachIncluded
12.3Days 31–60: Product Research, First PO & FBA ShipmentIncluded
12.4Days 61–90: Launch, Optimize & Build SystemsIncluded
12.5Capstone Project: Full Business Launch SubmissionIncluded
12.6Assessments, Quizzes & Downloadable Resource LibraryIncluded
12.7Next Steps: Community, Mentorship & Continued GrowthIncluded

Who it's for

Is this you?

Complete Beginners

She's never sold online before and needs a clear, legal, step-by-step path from zero to her first profitable wholesale order.

Side-Hustle Entrepreneurs

He has a full-time job and limited hours — he needs a business model with repeatable systems he can operate without being glued to it.

Career Switchers

She's leaving her corporate role and wants to build a scalable business she owns, with income that isn't tied to anyone else's payroll.

Early-Stage Amazon Sellers

He's dabbled in retail arbitrage but wants to graduate to a model that scales — with real suppliers, real margins, and real systems.

Analytical Self-Starters

He loves data and wants to master Keepa, SellerAmp, and profitability calculators to make confident, evidence-based inventory decisions.

Exit-Minded Operators

She's already running a small business and wants to build a wholesale operation with clean financials and exclusive supplier agreements she can eventually sell.

Questions

Frequently asked

Your teacher

A note from your teacher

Timothy Atunnise

If you've been researching Amazon wholesale for any length of time, you've probably run into two types of content: the hype-heavy "make $10k in your first month!" stuff that skips every hard part, and the vague, surface-level overviews that leave you knowing what wholesale is but having no idea how to actually do it. I built this course because neither of those things helped me when I was starting out — and I don't think they're helping you either.

Here's what I know to be true about wholesale: it's one of the most legitimate, scalable business models available to someone who wants to build real income on Amazon. It's not a shortcut. It requires capital, patience, and the ability to build relationships with suppliers who have no reason to approve you on day one. But when it's built correctly — with the right legal foundation, vetted product research, solid FBA operations, and actual systems — it compounds. You're not starting from scratch every time. You're replenishing products that are already selling, deepening supplier relationships that give you better pricing over time, and building something with real asset value.

What this course gives you is the complete operating manual. Not theory — the actual frameworks, scripts, tools, and decision processes I use. How to structure your LLC and get a resale certificate that suppliers will accept. How to find legitimate distributors and get them to pick up the phone. How to open Keepa and know within minutes whether an ASIN is worth pursuing. How to build an FBA shipment, manage your cash flow, write SOPs, hire a virtual assistant, and eventually put together financial statements that make your business attractive to a buyer or investor. That last part matters more than most people think when they're starting out.

I'm honest about the difficulty and the timelines because I think you deserve that. Wholesale takes work upfront. The supplier outreach feels uncomfortable at first. The first few purchase orders are nerve-wracking. But the course walks you through every one of those moments with real structure, so you're not guessing. And the 90-day launch roadmap at the end means you leave with a concrete action plan, not just a completed course.

If you're willing to build this the right way — legally, systematically, and with real supplier relationships — this course gives you everything you need to do it. I'll see you inside.